ANOUK WIPPRECHT

FERGIE

I collaborated with Anouk Wipprecht on this project.

The initial briefing said it was a project that involved creating bespoke boots for a high profile client, to be used on stage.

The high profile client turned out to be Fergie, member of The Black Eyed Peas and the stage was the Superbowl halftime show 2012.

111 million people watched that show!

I worked on the boots, form start to finish, continuously for 22 hours and delivered them at the airport 2 hours after they were finished.
Fortunately not all deadlines are this crazy.