Heineken Open Design Explorations Heineken Pop Up City lounge In 2014 Heineken revealed the The Heineken® Pop Up City lounge at the London Design Festival. A yearlong design exploration project, created through the progressive minds of 20 emerging designers from across the globe, have created a cutting edge pop up concept. Salone del Mobile On April 18th 2012, Milan’s internationally renowned week-long design fair hosted the unveiling of a crowd-sourced nightclub concept from Heineken®. A yearlong design exploration project, created through the progressive minds of 19 emerging designers from across the globe, resulted in a prototype of a futuristic nightclub. Fashion Design: LEW in collaboration with Heineken Open Design Explorations (Michelle Wu).